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"The Web has opened a tremendous opportunities to reach niche buyers directly with targeted messages that cost a fraction of what big-budget advertising cost" - David Meerman Scott, Internet Marketing guru. In this section, we collect the most quality articles about all areas of Internet Marketing from famous business and technology magazines, to provide business owners a strong background and understanding about How to apply Internet Marketing in Business.

Passionate Leadership According to James Cameron and Steve Jobs

Author: Sean Silverthorne ( 03/08/2010 )

In a recent portrait of Avatar director James Cameron, Rebecca Keegan outlines five leadership rules the director brings to each movie set. Reading it I was struck by how Cameron’s style matches what we’ve learned about Apple CEO Steve Jobs.

Author: Steve Tobak ( 03/01/2010 )

There’s a school of thought that in any business customers come first. Not that you should treat your employees like crap, but that satisfied customers mean successful business, and that’s good for everybody, including employees. Well, some of you have questioned that wisdom, suggesting it should be the reverse.

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Inside America's Coolest Workplace

Author: Rod Kurtz ( 02/19/2010 )

Pro skateboarder Rob Dyrdek has built a business empire of more than a dozen ventures. They are all run out of the Fantasy Factory, his office near Los Angeles, which features an indoor skate plaza. Take a look inside America's coolest workplace.

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The Problem with Web Analytics

Author: Jason Del Rey ( 02/18/2010 )

Is a unique visitor really unique? If other people browsing online are anything like UNI0N Square Ventures' Fred Wilson--who accesses the web from seven different browsers and multiple devices every day--chances are your web analytics software is counting people as a unique visitor more than once.

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How to Write a Marketing Plan

Author: Darren Dahl ( 02/16/2010 )

Experts know that careful planning is integral to marketing success. Here's your guide to crafting a thorough marketing plan - and learning more about your customers along the way.

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